Mission, vision and values

What is Diabetes UK?

Diabetes UK is the organisation for people with diabetes. We stand up for the interests of people with diabetes by campaigning for better standards of care and funding research to improve the treatment of diabetes and to find a cure. We also provide practical information and safety-net services to help people manage their diabetes better.

Our Mission is:

To improve the lives of people with diabetes and to work towards a future without diabetes.

Our Vision is:


  • To set people free from the restrictions of diabetes.
  • The highest quality care and information for all.
  • An end to discrimination and ignorance.
  • Universal understanding of diabetes and of Diabetes UK.
  • A world without diabetes.

Our Values are:


  • High performance
  • Integrity
  • Empowerment
  • Valuing others
  • Working together

How will Diabetes UK achieve its mission?

We believe our three central areas of work will enable us to achieve our mission:

Campaigning: By developing strong policies and ideas we work to influence government and the NHS to achieve the standards of care that people with diabetes deserve. We also work hard to raise awareness of diabetes and the issues which affect people with the condition amongst healthcare professionals, people with diabetes and the public.

Information: Diabetes UK provides high quality information for people with diabetes and healthcare professionals through leaflets, books and on the Internet. We also provide a Diabetes UK Careline, a telephone information and support service staffed by trained counsellors.

Research: Diabetes UK's research budget for 2008 is £7.38 million - our biggest ever - funding research into basic and clinical science and into issues which improve care for people with diabetes. We also campaign to get more funds into diabetes research.