Cause-Related Marketing (CRM) is the simplest way to demonstrate your commitment to the biggest health challenge that your customers and their families face today.
Increasingly, companies are taking the responsibility to help their customers make informed lifestyle choices which will have a positive impact upon their lives.
By featuring Diabetes UK's logo on a product, a clear message is sent to the consumer that the purchase of the product will be of direct benefit to one of the UK's leading health charities.
CRM is highly favoured by customers, with research confirming that
- Seven out of 10 consumers reported a positive change in their perceptions toward a company (BITC surveys, 2003; 2006)
- 48 per cent of consumers actually switched brands in favour of a corporate/charity partnership (BITC surveys, 2003; 2006)
- Partnerships with charities have a much greater impact upon the choices made by consumers than tie-ups with sport, music or fashion (Third Sector, 27/02/2008)
Contact us
There are many exciting and innovative ways in which cause related marketing can be used to help you engage with your customers whilst delivering your corporate social responsibilities.
We would be pleased to discuss any ideas which you may have; please email us at: partnershipenquiries@diabetes.org.uk.