Specsavers
Specsavers donated up to £1 for every sight test conducted throughout June 2007. This campaign smashed its target, raising over £140,000. Following this success, Specsavers are repeating the campaign in 2008 and are set to reach their target once again.
"This incredible result is testament to Specsavers and Diabetes UK working hand in hand to create a successful partnership," said Specsavers founder, Dame Mary Perkins.