Campaign film
The 2006 Measure Up campaign, which ran from 11 September to 2 October 2006, was the largest and most high-profile awareness campaign in Diabetes UK's history.
It was made possible with the support of an educational grant from sanofi-aventis. This film is a showcase of the campaign, its activities and achievements.
Measure Up's main aim was to reach more than half a million people in the UK who have Type 2 diabetes but are unaware of it. Diabetes is serious. If left untreated it can lead to blindness, kidney failure, heart disease and other life-threatening complications.
Through the 2006 Measure Up campaign, we told this message to over 33 million people across the UK, and prompted an estimated 150,000 people to go to their doctor for a diabetes test. We are continuing to build on this success, by argeting those who have Type 2 diabetes but are unaware of it.