If you are going to convince other people to give you resources, whether it’s time or money, you need to be clear why they should.
In your organisation, there may be a standard business-case process to follow that will help structure your argument and build supporting evidence. In many organisations, this process is done ‘on the back of an envelope’. Either way, the aim is the same: develop an argument that works for the people you are trying to convince. This will include things like:
- The reasons for doing the work
- The different ways it can be achieved
- The benefits to the organisation
- An estimate of the costs involved
- When the work will be done.
Working through these arguments will help you communicate the aims of the proposed work more effectively.
Jacqueline Rooney (North Mersey Diabetes Network Manager) explains the case for user involvement.