A report published yesterday by C&E Advisory has highlighted that our partnership with the British Heart Foundation (BHF) and Tesco is the third most admired corporate partnership in the sector. The report notes that this is the first time a consortium-based partnership has appeared in the top three. The findings also state that consortia-based partnerships, such as the National Charity Partnership, are set to become more common, as organisations look for greater impact and reach.
Jenna Hall, Programme Director at Tesco National Charity Partnership, said: “We are delighted to hear that the National Charity Partnership has been recognised as one of the top three most admired partnerships in the industry, especially as we only launched at the beginning of 2015.
“The partnership will see all three partners working together to deliver targeted prevention projects across the UK to help prevent Type 2 diabetes and heart disease, and aims to raise an ambitious £30 million.
“Diabetes UK and the British Heart Foundation are the leading charities for people with diabetes and cardiovascular disease, so by using our expertise and the reach and scale of Tesco, this collaboration gives us a unique chance to reach out to our target audiences through their touchpoints to highlight the importance of leading a healthy and active lifestyle.”
The C&E annual Corporate-NGO Partnerships Barometer report is now in its sixth year and draws on a poll of leading companies and NGOs, and qualitative research with corporate and NGO partnership practitioners. It explores the drivers for, and barriers to, partnering, as well as future prospects for the corporate-NGO partnering agenda.