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Online milestone for ‘Measure Up’

We are delighted to announce that over 50,000 people have now taken our two-minute online ‘Are you at risk?’ test.

The huge number of people clicking to check their risk of Type 2 diabetes is largely thanks to the success of Diabetes UK's Measure Up campaign, which was launched in September 2006 and kindly supported by an educational grant from sanofi-aventis.

Measure Up was a national advertising campaign aimed at identifying people who have Type 2 diabetes but don’t know it. The campaign included campaign posters and advertising at national rail sites and bus shelters, and in national and consumer press.

Testament to the creativity and innovation behind Measure Up, the campaign has been shortlisted for an award by the Chartered Institute of Public Relations (CIPR). The winner will be announced at an awards ceremony on 3 July.

the Diabetes UK website, including the online Measure Up 'Are you at risk?' test, won 'Best Website' award at the CIPR Awards on 3 July.

“We are delighted that so many people are going to our website and doing the two-minute test," said Corrie de Vries, Awareness Campaign Manager at Diabetes UK.

"It really helps people to understand if they’re at risk of Type 2 diabetes - and if they are, they should see their doctor for a test.

“There’s still a lot of work to do in identifying the 750,000 people who remain undiagnosed. We’re pleased to announce that Measure Up will be back again in 2007.”

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