The Diabetes UK 'Diabetes Challenge' website - www.diabeteschallenge.org.uk – has won the Interactive Media Awards’ (IMA) 'Best in Class' award, with a score of 481 out of a possible 500.
The award is the highest honour bestowed by the IMA. According to the IMA it “represents the very best in planning, execution and overall professionalism. In order to win this award level, your website had to pass successfully through a comprehensive judging process, achieving very high marks in each of our judging criteria - an achievement only a fraction of sites in the IMA competition earn each year.”
Amanda Neylon, Digital Media Manager at Diabetes UK, said: “It’s fantastic to receive recognition for our Challenge website, which we created with web developers Chameleon Net.
"Our aim was to make it as easy and as functional to use as possible.”
Challenge yourself in the New Year
“Now we really need as many people as possible to get involved, so why not make your New Year’s resolution a Diabetes Challenge?” said Amanda.
About Diabetes Challenge
Diabetes Challenge is a fun and interactive website that enables anybody to challenge themselves or someone else to raise funds for Diabetes UK by taking on a given challenge. Challenges can be anything from losing a turkey in weight, being silent at work for an hour to walking the Great Wall of China.
TV presenter Dominic Littlewood, who has Type 1 diabetes, is taking on a Diabetes Challenge in the summer in western Thailand's Kanchanaburi Province, location of the infamous Death Railway and Bridge over the River Kwai.
“The challenge will take me through the rugged jungles in remote parts of the province close to the border with Burma”, he said.
"I'll spend six days trekking, rafting, kayaking and riding elephants through the forests and mountains of the Thung Yai Nareusan Wildlife Sanctuary, all in the name of Diabetes UK!"
Visitors to Diabetes Challenge can access progress updates on all live challenges, including Dominic’s. They can see who’s challenging who, what they’re doing, who’s donating and how much has been raised so far.
Users can also share information on their progress and pictures via their social media networking thanks to connections with Twitter and Flickr. Using Facebook Connect, they can post updates direct to Facebook, such as new challenges and donation notifications.