It’s official: Diabetes UK are Guinness World Record holders.
On Monday 11 June, we set the record for the most waist circumference measurements taken in eight hours – an "officially amazing" achievement.
Armed with tape measures, Diabetes UK staff and volunteers descended on London’s Southbank with one goal in sight – to measure as many people’s waists as possible. Despite the unpleasant weather they succeeded, measuring a total of 556 waists throughout the day.
Healthy Lifestyle Roadshow
The record marked the start of Diabetes Week, and the launch of the Healthy Lifestyle Roadshow funded through a partnership with Bupa.
Over the next six months, the roadshow will visit more than 50 locations across England, Scotland, Wales and Northern Ireland, raising awareness of the risk factors of Type 2 diabetes.
Diabetes UK chief executive, Barbara Young, who started the record attempt with Lee Latchford-Evans of Steps, said, "Your waist size is one of the main risk factors associated with Type 2 diabetes. It’s brilliant to be able to set a world record that highlights this – and call ourselves official Guinness World Record holders."
Roadshow launch pictures
Please see below for a slideshow of pictures from our successful Guiness World Record attempt, held at the first Diabetes UK & Bupa healthy lifestyle roadshow.
All these pictures and more can be viewed onthe Diabetes UK Flickr page.