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Our Partnership with Flexitol

We are partnering with Flexitol on their Simple Steps campaign, to raise awareness of the importance of having a good foot care routine for people with diabetes. 

Having diabetes means you’re at much greater risk of developing foot complications due to raised blood glucose, which can damage the sensation in your feet. High blood glucose or blood sugar can also affect your circulation, which can mean that blood can't flow around your body properly, especially to your feet. As a result, you may have problems with cuts and sores healing. These are just some of the signs of a serious foot complication. You may also develop callus (an extended area of thickened, hard skin on the soles of the feet), ulceration, or even require amputation. 

Most foot complications can be prevented with good, regular foot care. We have partnered with Flexitol to raise awareness of how you can care for your feet if you have diabetes, and when to visit a healthcare professional. As part of our partnership, we will work with local Diabetes UK groups to digitally distribute a virtual toolkit with training for members.

The toolkit outlines the principles of good foot care and simple steps people with diabetes can follow at home, as well as how to identify foot issues and when to visit a healthcare professional. We will also reach healthcare professionals through our publications and will work together to help people with diabetes find out more about what they can do to prevent foot related complications. 

 “We are excited to be partnering with Diabetes UK on the Simple Steps campaign and raising awareness of good diabetic foot care. Having a simple routine you can follow at home to look after your feet is very important for people living with diabetes in order to reduce the risk of developing serious foot conditions. We are pleased to be promoting this message and working with Diabetes UK to help reduce the number of foot related complications caused by diabetes.” Nathan Mooney, Flexitol Senior Brand Manager at Thornton & Ross

Corporate Partners’ products or services, as well as those highlighted on Diabetes UK’s website, are not necessarily endorsed by Diabetes UK.
Diabetes UK is not responsible for the content of external websites.

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