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Diabetes UK launches Measure Up

A giant human tape measure and celebrities including actor Brian Cox and singers Mike Rutherford and Mari Wilson gathered in Trafalgar Square today to launch Diabetes UK’s Measure Up campaign.

Measure Up is our biggest ever national awareness campaign.

It aims to help identify the 750,000 people in the UK who have Type 2 diabetes but don’t know it.


We are urging people to get a tape measure and check their waistline as a quick and easy first step to assess their diabetes risk.

Speaking at the launch event, the Troy and X-Men 2 star Brian Cox (pictured, right) and Douglas Smallwood, Chief Executive at Diabetes UK, highlighted the health risks of having a large waist and other diabetes risk factors including health, weight, family history and ethnicity, and urged people to get themselves tested if they have at least two risk factors. 

Douglas Smallwood, Chief Executive of Diabetes UK said, “There are 750,000 people in the UK who have diabetes but don’t know it – that’s equivalent to the entire population of Leeds.

"Many people don’t realise they’re at risk and shockingly can go undiagnosed for up to 12 years. The longer people are left undiagnosed, the higher their risk of heart attacks, blindness, kidney failure and amputations. Our simple health check could save many people from a future of ill health.”


Research has shown that a large waist could mean you are up to twelve times more likely to develop diabetes.

At-risk waist measurements are: 37 inches (94cm) or larger for men, except those of South Asian origin 31.5 inches (80cm) or larger for all women 35 inches or larger (90cm) for South Asian men

The campaign is kindly supported by an educational grant from sanofi-aventis.

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