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Measure Up roadshow wins gold award

We are delighted to announce that Diabetes UK has won a gold award for its Measure Up roadshow.

The award was presented at a ceremony organised by the Institute of Sales Promotion at London's InterContinental Hotel last month.

The focus of the Measure Up campaign is to raise awareness of diabetes, particularly highlighting the link between the risk of diabetes and a person’s waist measurement.

The Measure Up roadshow travelled to eight cities across the UK as part of the 2006 Measure Up campaign, testing over 1,000 people and distributing over 10,000 goodie bags with information on diabetes.

The judges praised Diabetes UK for its compelling message and achievement in educating the public. They commended the campaign for its success in allowing anyone to judge instantly whether or not they were at risk.

Stuart Smith of Marketing Week and the panel's chairman, said: "The multifaceted Diabetes campaign had a clear and simple message which was very compelling and delivered some very impressive results - doubling their original awareness objective."

Corrie de Vries, Awareness Campaign Manager at Diabetes UK, said: “It is great that the Measure Up roadshow has been recognised as an important and invaluable tool in helping Diabetes UK raise awareness of Type 2 diabetes. We hope to continue this success in 2007.”

Measure Up is a national advertising campaign aimed at identifying people who have Type 2 diabetes but don’t know it. During 2006, awareness of diabetes and Diabetes UK was raised by 50 per cent and an estimated 150,000 people went to get tested for diabetes.

In 2007 Diabetes UK will be on the road again taking Measure Up to 20 cities across the UK.

The campaign has also been short listed for an award by the Chartered Institute of Public Relations (CIPR). The winner will be announced at an awards ceremony on 3 July.

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