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Second Life launch for diabetes campaign

Diabetes UK has this week launched its Silent Assassin campaign within the virtual 3-D world of Second Life.

The charity launched both its headquarters and the campaign in the virtual world that boasts 15 million ‘residents’ to coincide with its biggest ever UK-wide campaign – created to raise awareness of the seriousness of diabetes.

Social networks


Virtual campaign posters have been put up in and around the new Diabetes UK Second Life headquarters, situated on Manchester Island.

Further posters have been placed around the island, including inside the charity’s virtual shop, that allow users of the virtual world or ‘avatars’ to teleport themselves to the Diabetes UK virtual building where further information about the campaign and the charity can be sourced.

Designated pages for the campaign have also gone live on the charity’s Facebook, Bebo and MySpace social networking sites, and a campaign e-newsletter has been sent to over 15,000 people.

Increasing awareness of diabetes

“We hope that by developing new methods of communication using social media sites such as Second Life, Facebook and MySpace we will be able to increase the reach of our awareness campaigning and key messages – both to people in the UK as well as internationally,” explains Graeme Manuel, Diabetes UK Web Editor.

“Awareness of the symptoms and devastating complications of diabetes among young people is becoming increasingly important. People now get their information from more diverse sources and so it’s vital we expand our communications channels to mirror this and better reach our target groups.”

Visit Diabetes UK in Second Life

Visit Diabetes UK on Manchester Island (grid ref. 21cc) atSecond Life

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