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Time to get healthy in 2011

Families will get more help this year to eat more healthily and get active thanks to the Government’s Change4Life healthy living scheme, Health Secretary Andrew Lansley announced today.

This year’s Change4Life activity – 'the Great Swapathon' – will see the Government give families five million £50 healthy lifestyle voucher books as well as offering tips and advice to help them get healthy in 2011.

By urging families to swap at least one unhealthy habit for a healthier one, the Government aims to deliver one million 'lifestyle swaps' in England.

To help people with their swaps, the Department of Health has launched an online tool ‘Your Great Swapathon’ where families are given swaps to follow as well as hints and tips.

Voucher scheme encourages pledges and swaps 

Through the Great Swapathon, families will be able to access:

  • a £50 book of vouchers for money off healthier foods and activities
  • recipes for healthier alternatives to favourite snacks
  • recipes for family options for each meal time
  • nutritional and activity advice.

The £250 million voucher booklet scheme will help to encourage people to make pledges and swaps. Four million £50 voucher books will be available through the News of the World Sunday newspaper and ASDA stores – as well as one million through Change4Life supporters in the community.

A new working partnership

The Health Secretary sees the initiative as a new partnership between Government, industry and the media which will see food and drink manufacturers and activity providers join together to support families to choose healthier options.

"The healthy option isn’t always the cheapest option so it’s a really important step to be able to offer £50 off healthier foods, drinks and activities. Asda is even offering 20 per cent off dining room furniture to encourage families to sit round a table together for meals," said Andrew Lansley, Health Secretary.

"I’d like to thank all the partners involved in this exciting project and I hope that it leads to more and more help from industry to support healthy choices," he added.

"Regular physical activity, following a healthy balanced diet and maintaining a healthy weight can help reduce a person’s risk of developing Type 2 diabetes as well as help those diagnosed with diabetes to manage their condition," said Zoë Harrison, Diabetes UK Clinical Advisor.

For any further information about the voucher scheme visit the Change4Life


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