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Poll shows young people getting ready for Halloween ahead of Dress Diabolical


Young people are seven times more likely to dress up for Halloween this year than their older counterparts, according to a YouGov poll of 2,122 people commissioned by Diabetes UK.

Thirty six per cent of 18 to 24-year-olds will be dressing up or wearing face paint this Halloween, and a third (32 per cent) will be attending or hosting a Halloween party. This compares to just five per cent of the over-55s who are dressing up and seven per cent who are going to or hosting a Halloween party. It also seems that people become progressively less likely to dress up and attend Halloween parties as they get older, with:

  • 20 per cent of those aged 25 to 34 planning to dress up for Halloween, and 22 per cent planning to attend a Halloween party;
  • 11 per cent of 35 to 44-year-olds planning to dress up, and 17 per cent attending a party; and
  • 10 per cent of 45 to 54-year-olds planning to dress up, and 10 per cent attending a party.

And having little monsters of your own is also more likely to see you putting together a Halloween costume. Nineteen per cent of adults with children in the household will be dressing up or wearing face paint, compared with only 10 per cent of those who have no kids at home but will still dress up or wear face paint.

In total, 13 per cent of Britons said they will be among the thousands of people who are taking part in Dress Diabolical on Friday 30 October, getting sponsored to dress up for Halloween and raise vital funds for Diabetes UK.

Thousands signing up for Dress Diabolical

Natalie Fischer, Development Manager at Diabetes UK, said: “Thousands of people have already signed up for Dress Diabolical, so we thought that Halloween was going to prove popular this year and this survey confirms it. It’s also clear that getting dressed up is still much more popular among younger people, though there is still a substantial minority of older people who will be donning costumes and face paint for the occasion.

“But perhaps the clearest message from this survey is that, with 13 per cent of us planning to dress up, the craze for Halloween is not going away any time soon and you can expect to see plenty of vampires and ghouls on the streets of Britain this Halloween. But whether you’re a lone werewolf or an assembled pack of superheroes, Dress Diabolical is the perfect way to have fun while fundraising. The money you raise will go towards our vital work to support people with diabetes and those at risk of developing the condition.”

With Halloween falling on Saturday 31 October this year, Dress Diabolical is taking place on Friday 30 October so that people can embrace the fun and dress up at work and in schools and colleges.

Event backed by Tim Burton

The event has already drawn the backing of Tim Burton, the director of ‘Beetlejuice’; ‘Edward Scissorhands’; and ‘The Nightmare Before Christmas’. He said: “The strange picture of ghosts, goblins, pirates and vampires walking the streets of the UK appeals to me on many levels. That it’s to raise money for a good cause is even better. I hope everyone gets creative, and that Dress Diabolical is a big success, raising plenty of money for Diabetes UK.”

Whether you’re shopping for costumes, making them from scratch at home or rummaging through charity shops for ideas, it’s worth checking what fabrics have been used – synthetic costumes can be flammable.

Sign up now and find more information, including costume ideas and posters, by hopping on your broomstick to theDress Diabolical microsite.

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