Over the last eight months, the Fundraising Standards Board (FRSB) has been investigating our advertising campaign that offered people a free guide to diabetes and free pedometer.
The FRSB has now completed its investigation and concluded we were in breach of its code because the adverts did not make it sufficiently clear that people who responded would be asked, once we had recorded their address details for mailing the guide and pedometer, if they wished to make a financial contribution to our work.
The FRSB has also ruled that we should have made it clear how people could opt out of this request to become a financial supporter.
We believe there was a lot that was good about this advertising campaign. As well as getting tens of thousands of people to think about their risk of Type 2 diabetes and to use the pedometer to gauge their level of exercise, it has resulted in many new donors who are now helping us to make a positive difference to the lives of people with diabetes.
But we do fully accept that there were elements of the campaign that we got wrong. We did not make it clear enough that respondents would be asked if they wanted to become financial supporters or give people a clear option for opting out of this. We apologise to anyone affected by this.
We want to reassure our supporters that we have learned from this and that we will be making sure that we are crystal clear in our future work about whether people are likely to be asked for a donation.
We could not do any of our vital work in diabetes, from funding the best scientific research into new treatments in Type 1 and Type 2 diabetes, to providing advice and support over our Careline, to delivering essential activity breaks for children and young people with diabetes, without the ongoing generosity of our supporters. So it is vital, if we are to continue to provide these essential services, that we do seek support from new donors and fundraisers. We are hugely grateful to all our supporters for making our work possible and hope we can continue to rely on your support.