We are grateful to all of our previous partners who have helped to create better outcomes for people living with and at risk of diabetes.
Our previous partners
Over two years, our partnership with Flexitol on their Simple Steps campaign raised awareness of the importance of having a good footcare routine for people with diabetes.
Having diabetes means you’re at much greater risk of developing foot complications due to raised blood glucose, which can damage the sensation in your feet. High blood glucose or blood sugar can also affect your circulation, which can mean that blood can't flow around your body properly, especially to your feet. As a result, you may have problems with cuts and sores healing. These are just some of the signs of a serious foot complication. You may also develop callus (an extended area of thickened, hard skin on the soles of the feet), ulceration, or even require amputation.
The Simple Steps toolkit outlined the principles of good foot care and steps people with diabetes can follow at home, as well as how to identify foot issues and when to visit a healthcare professional.
Diabetes UK partnered with Florette, on the launch of a new salad range for the first time in 2019.
Our partnership, spanning two and a half years, donated 3p for every pack sold. In total the partnership raised over £60,000. With eating a healthier diet being a continuing consumer trend, partnering with Diabetes UK to raise awareness of the role that this can play in reducing risk of type 2 diabetes was a great synergy for the two partners.
Merck and Diabetes UK worked together to fund two diabetes prevention activities: Awareness to Action project and the Know Your Risk online tool.
Awareness to Action
The Awareness to Action project was aimed at the South Asian community who are two to four times more likely to develop type 2 diabetes by the age of 25. The project focussed on individuals aged 25-39, living in the Midlands, exploring the factors behind low engagement with their health and what would motivate behaviour change.
The project aims were to support people to gain a better understanding of their risk of developing Type 2 diabetes and how they can prevent or delay its onset. We provided access to advice and support for better diabetes management.
Know Your Risk
With a range of diverse communities and population groups who are at increased risk of type 2, we needed to ensure that the tool continued to be developed and made fit for purpose. Thanks to funding from Merck, we were able to upgrade the tool and review the ethnicity algorithm.
This allowed us to ensure that the tool effectively assesses the diabetes risk of diverse ethnic populations living in the UK. The Know Your Risk tool was also a vital element of the Awareness to Action programme, ensuring that we get one step closer to a world where diabetes can do no harm.