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Diabetes UK and Tesco Diets team up to raise awareness of healthy eating

Diabetes UK is pleased to be working with Tesco Diets in a new partnership that will help raise awareness of the importance of healthy eating and weight management.

Tesco Diets will also aim to raise £100,000 through the ‘lbs for £s’ scheme, where £1 will be donated for every 1lb lost by a Tesco Diets member.  The campaign is also supported by TV presenter Ruth Langsford, and ex-England cricketer and Strictly Come Dancing winner Darren Gough.

lbs for £s

The proceeds of ‘lbs for £s’ will be donated to Diabetes UK and the Diabetes Federation of Ireland. Money raised for Diabetes UK will enable us to improve the lives of people with diabetes by funding vital projects including research, the Diabetes UK Careline and children and family support events.

Taking action on healthy eating

Losing or managing weight is important to reduce the risk of Type 2 diabetes. For those already with the condition, weight management is an essential factor of good diabetes control.

Whilst people can diet successfully without following a diet plan, many people find the extra motivation and support helps. For anyone wishing to lose weight, Diabetes UK recommends that people choose a diet which caters to their individual needs and which they feel they can stick to.

The partnership with Tesco Diets does not mean we are endorsing their products or services or recommending their diet plans over anyone else’s. Diabetes UK recognises that this alliance will be a great opportunity to reach thousands of people with healthy eating advice and support.

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