We know it's not easy to find out what’s in your food. Nine out of ten people say clearer food labelling would help them make healthier food choices.
Evidence shows that clear food labels help us make better choices and give us more control over the food we buy. For people living with diabetes, knowing the amount of calories, carbs, fats, sugar and salt in a meal helps to better manage their condition. Yet not enough restaurants, cafes and takeaways are being upfront about what's in their food.
Thanks to our campaign, the government are considering whether to make calorie labelling mandatory in restaurants, cafes and takeaways. But we think these companies need to go further. And we know you agree.
That's why we're asking leading chains to sign the Food Upfront pledge and commit to:
- Introduce calorie labelling on their menus or at the point of choice.
- Ensure information on carbohydrate content is clearly available either on menus or somewhere both in store and online.
- Ensure fat, saturated fat, sugar and salt content of meals is clearly available to customers, using the traffic light system, in store and online.
The government listened, now it's time for the food industry to act. Join thousands of others as we take Food Upfront to restaurants, cafes and takeaways. Find out what responses we’ve already had from some of these chains.
Making healthy, informed choices on food isn't easy. And it can be even harder when you're living with a condition like diabetes. It's harder still when so many restaurants, cafes and takeaways are keeping customers guessing about what's in their food.
Want to help? Play and share our game to see how well you and your friends know what's in your food.
Taking action - the story so far
Thanks to your support, MPs have heard the demand for stronger food labelling. Here is what you have been doing to help win clear and consistent food labelling, how the government responded, and what restaurants, cafes and takeaways are saying.
1. Signing the petition
Over 6,800 of you signed our petition, which is absolutely amazing. With this many signatures the message is crystal clear - it's time for the government and industry to strengthen food labelling.
2. Writing to your MP
On 18 April 2018 we took our cause to parliament to tell MPs why clear labelling is so important. Hundreds of you wrote to your MP asking them to meet with us.
3. Going to Westminster
Your letters worked. More than 50 MPs joined us to find out how they can support the campaign. Many more couldn’t attend but wrote to the government.
4. Submitting the petition
In May 2018, we took our message directly to the Prime Minister by handing in the Food Upfront petition.
5. The government publishing their Childhood Obesity Plan
A major milestone for Food Upfront.
On 24 June, the Government published a second chapter of their Childhood Obesity Plan. This includes proposals for clear, consistent and compulsory calorie labelling that were consulted on over the autumn.
6. Responding to the government consultation
We’ve submitted our response to the government consultation. This has been shaped by four focus groups, in Cardiff, Glasgow, London and Wolverhampton, and a survey which almost 2,000 of you responded to.
7. Getting restaurants, cafes and takeaways on board
We’re now calling on some of the biggest chains in the country to adopt the Food Upfront pledge. We’ve already contacted the top 24 chains and now we’re asking supporters to take action too. Find out what responses we’ve already had from some of these chains.
There’s a lot of evidence to show why food labelling is so important. The Food Standards Agency found that labelling using colour-coding and the words ‘high’, ‘medium’ and ‘low’ helps shoppers quickly understand what’s in their food and compare different products, so they can make decisions about what they want.
Academic evidence suggests that calorie labelling in the out of home sector can reduce the number of calories people consume. It’s also popular with the public – 76% of adults agree that restaurants, cafes and takeaways should display calorie information on their menus so that they’re informed about the food and drinks they buy.
We base everything we do on evidence, and this is no different. We know food labelling works – help us make it better.
Find out which companies have formally responded so far according to our response protocol and tell those that haven't it's time to be upfront about food.
Read their response
Read their response
|Coffee Republic||Read their response|
Read their response
|Frankie & Benny's||Read their response|
Read their response
|Papa John's Pizza||None|
|Pizza Express||Read their response|
|Pret A Manger||None|
Beefeater have stated that they would not be signing up to our pledges as they're are currently conducting a thorough review of their nutrition strategy so can't commit at this time. We will be following up with them.
Brewers Fayre have stated that they would not be signing up to our pledges as they're are currently conducting a thorough review of their nutrition strategy so can't commit at this time. We will be following up with them.
Coffee Republic have agreed to meet with Diabetes UK. We will keep you informed as to the outcome.
Costa Coffee have told us it is not possible at this time to sign up to our pledges due to their transition to Coke ownership. We will be following up with them to convince them to prioritise our pledges, or to commit to them by a certain date.
Frankie & Benny's have agreed to meet with Diabetes UK. We will keep you informed about the outcomes.
JD Wetherspoon have asked for a meeting with us to talk over the pledges. We will keep you informed about the outcome of the meeting. At this point, they are yet to agree to take on the pledges. We hope to change their mind.
Pizza Express have asked for a meeting with us and we will keep you informed about the outcome of the meeting.