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Food Upfront - campaigning for clear food labelling

We know it's not easy to find out what’s in your food. Nine out of ten people say clearer food labelling would help them make healthier food choices.

That's why our Food Upfront campaign is calling on the UK government and food industry to act and make nutritional labelling clear, consistent and compulsory.

Hungry for change? Join our policy changing campaign today.

Last year the UK government launched a consultation on proposals to make calorie labelling mandatory in restaurants, cafes and takeaways.

We responded - welcoming the changes buy also calling for additional nutritional information, like carbs, to be available somewhere in store or online.

While we ask the government to act on these commitments, we think the food industry need to act. Clear and consistent nutritional labelling can’t be delayed.

The more people we have participating this campaign, the louder our voice to industry and government will be.


What about restaurants?

We're asking leading restaurant chains to sign the Food Upfront pledge and commit to:

  1. Introduce calorie labelling on their menus or at the point of choice.
  2. Ensure information on carbohydrate content is clearly available either on menus or somewhere both in store and online.
  3. Ensure fat, saturated fat, sugar and salt content of meals is clearly available to customers, using the traffic light system, in store and online.

Taking action - the story so far

Thanks to your support, leading restaurants and the UK government have heard the demand for stronger nutritional labelling. Here is what you have been doing to help move us a step closer to clearer labelling.

1. Signing the petition

In March 2018, almost 7,000 of you signed our petition, which is absolutely amazing. With this many signatures, the message is crystal clear - it's time for the government and industry to strengthen food labelling.

2. Writing to your MP

In April 2018 we took our cause to parliament to tell MPs why clear labelling is so important. Hundreds of you wrote to your MP asking them to meet with us and more than 50 MPs joined us and took action on the day.

3. Submitting the petition

In May 2018, we took our message directly to the Prime Minister by handing in the Food Upfront petition.

4. The government publishing their Childhood Obesity Plan

A major milestone for Food Upfront.

On 24 June, the Government published a second chapter of their Childhood Obesity Plan. This includes proposals for clear, consistent and compulsory calorie labelling that were consulted on over the autumn.

5. Responding to the government consultation

We’ve submitted our response to the government consultation. Thousands of you shaped our response through focus groups in Cardiff, Glasgow, London and Wolverhampton and an online survey.

6. Getting restaurants, cafes and takeaways on board

We’re now calling on some of the biggest chains in the country to adopt the Food Upfront pledge. Find out what responses we’ve already had from some of these chains.

7. Urging the government not to delay

Hundreds of you responded to alarming media reports suggesting the government were seeking to delay the publication of the calorie labelling consultation. And they listened. We’ve got a meeting with them on 28th March.

The Food Upfront Pledge 

Find out which companies have formally responded so far according to our response protocol and tell those that haven't it's time to be upfront about food. 

  1. Priority companies – those companies that haven’t meaningfully engaged with the campaign so far and/ or do not provide adequate nutritional labelling. We’re actively campaigning here.
  2. Meaningfully engaged companies – these are the companies who agreed to meet with us where there was an indication that they may be able to go further. We’re in touch with these restaurants.
  3. Leading companies – these are the companies who we have met with and who are already doing more than any of the others when it comes to nutritional labelling. There are still improvements that could be made. We’re in conversation with these restaurants.
  4. Monitoring – these are the companies who’ve not meaningfully engaged with the campaign but provide some level of nutritional information online or in store. We will be keeping an eye on them but won’t be actively working on them.

You can read our response protocol here.





Brewers Fayre


Burger King 4
Caffe Nero 4
Coffee Republic 2
Costa Coffee


Domino's 4
Frankie & Benny's 1


Harvester 1
Hungry Horse 1
JD Wetherspoon


McDonalds 3
Nandos 1
Papa John's Pizza 1
Pizza Express 4
Pizza Hut 4
Pret A Manger 4
Prezzo 2
Starbucks 4
Subway 4
Wagamama 2
Zizzi 1

Beefeater and Brewers Fayre

Beefeater and Brewers Fayre (both owned by Whitbread) have stated that they would not be signing up to our pledges as they're currently conducting a thorough review of their nutrition strategy so can't commit at this time. We will be following up with them. 

Contact them

Coffee Republic 

Coffee Republic met with us in January. We're talking to their team about what they can do to improve nutritional labelling. 

Costa Coffee

Costa Coffee have told us it is not possible at this time to sign up to our pledges due to their transition to Coke ownership. We will be following up with them to convince them to prioritise our pledges, or to commit to them by a certain date.


Domino's have said they will not be meeting with Diabetes UK. They say they're working with Public Health England as they develop guidelines for the sector. While Domino's do provide access to nutritional info online, we think there are ways this could be improved in line with the Food Upfront pledge. We're following up with them to let them know what else we think they could do. 

Frankie & Benny's

Frankie & Benny's met with us in February. We're now in discussion about next steps. 


Greggs met with us in February and we're now discussing next steps.


Harvester have agreed to meet with Diabetes UK. We will keep you informed about the outcomes.

Hungry Horse 

Hungry Horse have agreed to meet with Diabetes UK. We will keep you informed about the outcomes. 

Contact them

JD Wetherspoon

We met with JD Wetherspoon in January. They were interested to hear about the views of people with diabetes and what might make a difference. We're in discussion with them about how we can work together to improve nutritional labelling. 


McDonalds met with us in March. We're in discussion with them about how they can make their nutritional labelling even better. 


Nandos have told us that they hear from a variety of stakeholders about their menus so aren't able to meet with us. We're following up urging them to change their mind.

Contact them

Pizza Express 

Pizza Express met with us in February. We're now providing them with a little more information about the campaign before anything happens. 

Pizza Hut 

Pizza Hut spoke to us on the phone. They us know about their nutritional labelling and the steps they've taken to improve it so far. 


We've spoken to Starbucks about the campaign. We're not sure any changes are in the pipeline, but we're continuing discussions. 


Wagamama met with us in February. We're now in discussion about next steps. 


Back to response table


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