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Food Upfront - campaigning for clear food labelling

We know it's not easy to find out what’s in your food. Nine out of ten people say clearer food labelling would help them make healthier food choices.

That's why our Food Upfront campaign is calling on the UK government and food industry to act and make nutritional labelling clear, consistent and compulsory.

Hungry for change? Join our policy changing campaign today.

Last year the UK government launched a consultation on proposals to make calorie labelling mandatory in restaurants, cafes and takeaways.

We responded - welcoming the changes buy also calling for additional nutritional information, like carbs, to be available somewhere in store or online.

While we ask the government to act on these commitments, we think the food industry need to act. Clear and consistent nutritional labelling can’t be delayed.

The more people we have participating this campaign, the louder our voice to industry and government will be.


What about restaurants?

We're asking leading restaurant chains to sign the Food Upfront pledge and commit to:

  1. Introduce calorie labelling on their menus or at the point of choice.
  2. Ensure information on carbohydrate content is clearly available either on menus or somewhere both in store and online.
  3. Ensure fat, saturated fat, sugar and salt content of meals is clearly available to customers, using the traffic light system, in store and online.

See their responses

Taking action - the story so far

Thanks to your support, leading restaurants and the UK government have heard the demand for stronger nutritional labelling. Here is what you have been doing to help move us a step closer to clearer labelling.

1. Signing the petition

In March 2018, almost 7,000 of you signed our petition, which is absolutely amazing. With this many signatures, the message is crystal clear - it's time for the government and industry to strengthen food labelling.

2. Writing to your MP

In April 2018 we took our cause to parliament to tell MPs why clear labelling is so important. Hundreds of you wrote to your MP asking them to meet with us and more than 50 MPs joined us and took action on the day.

3. Submitting the petition

In May 2018, we took our message directly to the Prime Minister by handing in the Food Upfront petition.

4. The government publishing their Childhood Obesity Plan

A major milestone for Food Upfront.

On 24 June, the Government published a second chapter of their Childhood Obesity Plan. This includes proposals for clear, consistent and compulsory calorie labelling that were consulted on over the autumn.

5. Responding to the government consultation

We’ve submitted our response to the government consultation. Thousands of you shaped our response through focus groups in Cardiff, Glasgow, London and Wolverhampton and an online survey.

6. Getting restaurants, cafes and takeaways on board

We’re now calling on some of the biggest chains in the country to adopt the Food Upfront pledge. Find out what responses we’ve already had from some of these chains.

7. Urging the government not to delay

Hundreds of you responded to alarming media reports suggesting the government were seeking to delay the publication of the calorie labelling consultation. And they listened. We’ve got a meeting with them on 28th March.

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