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Brits failing to meet the recommended daily allowance of fruit and veg


A new survey* commissioned by Diabetes UK to promote itsFood you love healthy eating campaigninDiabetes Week(Sunday 11 June to Saturday 17 June), has found that 66 per cent of adults eat three or fewer portions of fruit and/or vegetables a day – well below the recommended five portions - and 46 per cent won’t eat any fruit at least three days a week. 

The survey also found that three quarters of us don't know what constitutes a recommended portion of vegetables, and two thirds of people weren’t able to identify a portion of fruit (both of which are 80g, that’s equivalent to three heaped tbsps of vegetables or a handful of fruit like an apple or pear).

Huge cause for concern

Diabetes UK has described the results of the survey as ‘a huge cause for concern’, as a healthy, balanced diet is important for everyone, including people living with diabetes.  Diabetes can affect anyone - the survey highlighted that most of us (59 per cent) now know someone with the condition. Yet most people would ignore four out of six symptoms of diabetes (thrush, fatigue, increased urination and extreme thirst).

Emma Elvin, Clinical Advisor for Diabetes UK, said: “These survey results are a huge cause for concern when you recognise the fact that in the UK, 3.6 million people have been diagnosed with diabetes and 11.9 million people are at increased risk of developing Type 2 diabetes.

“Simple lifestyle changes such as eating a balanced diet, eating more fruit and vegetables and getting more exercise are an important part of managing all types of diabetes and can reduce the risk of serious of long term complications such as blindness, amputations and even early death.

“A healthy lifestyle can also massively reduce your risk of developing Type 2 diabetes. We know that obesity is one of the biggest risk factors for Type 2 diabetes, with two in three people in the UK being overweight or obese, but three in five cases of Type 2 diabetes can be prevented or delayed by maintaining a healthy weight, eating well and being active.” 

Other findings

The research also revealed:

  • Two thirds of people don’t know that baked beans could contain up to 5 tsps of sugar
  • Two thirds of people (66 per cent salad cream, 65 per cent ketchup) have no idea how much sugar is in ketchup or salad cream 28 per cent of people add salt to food before even tasting it, eating too much salt is linked to high blood pressure which increases the risk of heart disease, stroke and kidney disease
  • Nearly six in ten people (58 per cent)  wanted to eat more vegetables but 23 per cent thought they were too expensive, 16 per cent said they tend to go off, nine per cent said they took too long to prepare and five per cent said they were too messy to eat

In order to get people eating more healthily, Diabetes UK has embarked on a new ‘Food you love’ advertising campaign all about healthy eating to inspire everyone with recipes featuring the food they love, only healthier.  The charity hopes the easy recipes and tips will inspire more people to make small changes that can make a big difference to how they manage their diabetes. 

The ‘Food you love’ campaign is being fronted by five ‘everyday’ people cooking the recipes they love and has received celebrity support from chefs including: Jamie Oliver, Prue Leith, ‘Deliciously’ Ella and Angela Hartnett.  


Sign up to receive free recipe videosand more before 30 July 2017.


During Diabetes Week, the charity will be highlighting the importance of a healthy diet and lifestyle in managing diabetes and preventing Type 2, through eating well, getting active and maintaining a healthy weight.


The charity’s theme for Diabetes Week 2017, ‘Know Diabetes. Fight Diabetes’, reflects this call for change.

They’re asking others to get involved, share their stories of how they know or fight diabetes online and help the charity fight for a world where diabetes can do no harm. 

The research was carried out by Mortar London which conducted an online survey among 2,000 respondents across the UK. The sample of adults was randomly selected from our survey panel and weighted to be representative of the UK population for age, gender and region. The margin of error—which measures sampling variability at the country level was  +/- 2.2% at 95% confidence limit. Discrepancies in or between totals are due to rounding. The research was conducted between 23rd and 25th May 2017.

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