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Enjoy Food launches on World Diabetes Day

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Just 40 per cent of people would find it easy to tailor a meal for someone with diabetes, according to a new survey released to mark World Diabetes Day.

The survey of 2,026 people by YouGov*, commissioned by Diabetes UK and Tesco, also shows that just 62 per cent of people would feel confident asking a guest with diabetes outright what they can and can’t eat. But only one per cent said they would not invite someone with diabetes for a meal.

A healthy diet is an important part of managing diabetes 

Diabetes UK wants to use the survey results to raise awareness that while having a healthy diet is an important part of managing diabetes, people with the condition can eat the same foods as anyone else. In fact, the charity advises people with the condition to avoid food labelled ‘diabetic’.

Diabetes UK is marking World Diabetes Day, for which this year’s theme is healthy living, by launching Enjoy Food, a programme to help people with diabetes and their family to eat more healthily. Funded by Diabetes UK’s National Charity Partnership with Tesco, its aim is to promote the message that healthy eating should be an enjoyable part of life for families with diabetes and that by making small changes to the way they shop, plan and prepare their meals, people can eat food that is healthy as well as delicious. 

Enjoy Foodincludes recipes, expert diabetes nutritional information, as well as practical guides about shopping for food, meal planning and healthy swaps. 

Barbara Young, Chief Executive of Diabetes UK, said: “It is worrying that so few people would find it easy to tailor a meal for someone with diabetes, as it suggests that there is a common misconception that having the condition has to mean substantial changes to what you eat.

"The reality is that people with the condtion can eat the same meals as anyone else"

“The reality is that people with the condition can eat the same meals as anyone else. This World Diabetes Day we want to get the message across that while a healthy diet is an important part of managing diabetes, food is one of the great pleasures in life and this should still be the case even if you have diabetes.

“We hope that Enjoy Food will give people with diabetes and their families and friends more confidence when shopping and cooking. There are also lots of ideas for some of the UK’s favourite meals that have been adapted to make them a bit healthier. Very often, having a healthy diet is about tweaking the meals by doing things like reducing the oil and salt in them, for example, rather than having to go without the meals you enjoy.”

Greg Sage, Community Director for Tesco said: “Enjoy Food is a fantastic way for people to learn more about how people with diabetes can eat food that is both healthy and tasty. As the UK’s leading food retailer, we can give our customers help with healthy diets and advice on how to cater for someone with diabetes, as it’s so important that they eat well. 

“Since our partnership with Diabetes UK began we have raised over £15 million for the charity, and over 160,000 people have checked their risk of developing Type 2 diabetes in Tesco pharmacies or online. This is great news and we would like to see many more people get themselves assessed for their risk of developing Type 2 diabetes.”

Other initiatives to mark World Diabetes Day include:

  • To raise awareness of diabetes, comedian Joe Pasquale will climb the O2 with staff from the charity.
  • Buildings across the UK will turn blue, the colour of the International Diabetes Federation
  • Diabetes UK volunteers throughout the country will raise awareness of diabetes and give people the chance to check their risk of developing Type 2 diabetes for free at shopping centres, diabetes centres and hospitals.

*All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2,026 adults. Fieldwork was undertaken between 31st October - 3rd November 2014.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

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