The campaign will focus on groups including the economically disadvantaged, ethnic minorities and the elderly. It aims to make people with diabetes across the world aware of the care, prevention and education possibilities available to them. Worldwide diabetes affects around 200 million people worldwide and is expected to reach 333 million by 2025.
Countries such as Pakistan have 6.2 million people with diabetes, with an estimated 11.6 million people developing the condition by 2025. Poverty and social exclusion increase the risks of developing diabetes and complications associated with the condition.Simon O’Neill, Director of Care and Policy at Diabetes UK, said: "Diabetes is a world health problem and growing at a startling rate, especially in more socially deprived countries.
"Lack of access to good healthcare can cause problems in successfully controlling the condition. By promoting good awareness and education about diabetes, we can hopefully prevent people developing the complications of diabetes."