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Beware the silent assassin – Diabetes UK launches hard-hitting ad campaign

Diabetes UK this week launches, a hard-hitting UK-wide campaign highlighting that diabetes is a serious condition that causes heart disease, stroke, amputations, kidney failure and blindness. 

The advertising campaign, developed by The Gate, will include a series of outdoor posters as well as newspaper and consumer magazine advertising during October and November 2008.

Diabetes is serious

In addition to raising awareness of the seriousness of the condition, the campaign also encourages people at risk of developing Type 2 diabetes to make urgent changes in their lifestyle to avoid a future of ill-health. It also aims to reach the estimated 500,000 people who have the condition but are not aware of it as early diagnosis is crucial to prevent people from developing the complications of diabetes. There are currently 2.3 million people already diagnosed with diabetes. 

Millions face grim future of ill-health

“Dealing with the diabetes time-bomb is a matter of urgency if we want to prevent millions of people from facing a grim future of ill-health," said Douglas Smallwood, Chief Executive of Diabetes UK.

More deaths than breast and prostate cancer combined

"It is a startling fact that diabetes causes more deaths than breast and prostate cancer combined. This is why Diabetes UK is launching its Silent Assassin campaign to raise awareness of the seriousness of the condition and we hope that its hard-hitting messages will help us address this serious health challenge and improve the health of the nation.”

Learn how to beat the silent assassin

As part of the campaign, Diabetes UK has also created a Silent Assassin campaign microsite, developed with web development agency ChameleonNet, to let people know their risk of developing diabetes and give information and support on managing the condition.

Please note that this campaign has now concluded, and the microsite is no longer available.

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