A new survey* commissioned by Diabetes UK to promote its ‘Food you love' healthy eating campaign in Diabetes Week (Sunday 11 June to Saturday 17 June), has found that 55 per cent of adults in the West Midlands and 60 per cent of adults in the East Midlands eat three or fewer portions of fruit and/or vegetables a day – well below the recommended five portions - and 39 per cent won’t eat any fruit at least three days a week.
The survey also found that more than two thirds of people in the west of the region and eight out of ten in the East Midlands don't know what constitutes a recommended portion of vegetables, and 61 per cent (West Midlands) and 71 per cent (East Midlands) weren’t able to identify a portion of fruit (both of which are 80g, that’s equivalent to three heaped tbsps of vegetables or a handful of fruit like an apple or pear).
Diabetes UK has described the results of the survey as ‘a huge cause for concern’, as a healthy, balanced diet is important for everyone, including people living with diabetes.
Diabetes can affect anyone - the survey highlighted that most of us (West Midlands 58 per cent and East Midlands 59 per cent) now know someone with the condition.
Yet most people in the West Midlands would ignore three out of six symptoms of diabetes (fatigue, increased urination and extreme thirst). Most people in the East Midlands would also ignore slow healing cuts or sores and thrush.
Peter Shorrick, Diabetes UK Midlands Regional head, said, “These survey results are a huge cause for concern when you recognise the fact that in the UK, 3.6 million people have been diagnosed with diabetes and 11.9 million people are at increased risk of developing Type 2 diabetes.
“Simple lifestyle changes such as eating a balanced diet, eating more fruit and vegetables and getting more exercise are an important part of managing all types of diabetes and can reduce the risk of serious of long termcomplications such as blindness, amputations and even early death.
“A healthy lifestyle can also massively reduce your risk of developing Type 2 diabetes.”
We know that obesity is one of the biggest risk factors for Type 2 diabetes, with two in three people in the UK being overweight or obese, but three in five cases of Type 2 diabetes can be prevented or delayed by maintaining a healthy weight, eating well and being active.
Peter Shorrick, Diabetes UK Midlands regional head
The research also revealed:
- Two thirds of people don't know that baked beans could contain up to 5 tsps of sugar
- six in ten people (64 per cent in the East Midlands and 63 per cent in the West Midlands) have no idea how much sugar is in ketchup
- A quarter of people add salt to food before tasting it; eating too much salt is linked to high blood pressure which increases the risk of heart disease, stroke and kidney disease
In order to get people eating more healthily, Diabetes UK has embarked on a new ‘Food you love’ advertising campaign all about healthy eating to inspire everyone with recipes featuring the food they love, only healthier.
The charity hopes the easy recipes and tips will inspire more people to make small changes that can make a big difference to how they manage their diabetes.
The ‘Food you love’ campaign is being fronted by five ‘everyday’ people cooking the recipes they love and has received celebrity support from chefs including: Jamie Oliver, Prue Leith, ‘Deliciously’ Ella and Angela Hartnett.
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During Diabetes Week, the charity will be highlighting the importance of a healthy diet and lifestyle in managing diabetes and preventing Type 2, through eating well, getting active and maintaining a healthy weight.
The charity’s theme for Diabetes Week 2017, ‘Know Diabetes. Fight Diabetes’, reflects this call for change. They’re asking others to get involved, share their stories of how they know or fight diabetes online and help the charity fight for a world where diabetes can do no harm.
*research was carried out by Mortar London which conducted an online survey among 2,000 respondents across the UK.