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Positive behaviour change as a result of Enjoy Food


Diabetes UK says itsEnjoy Food project is prompting people to change their relationship with food for the better.Enjoy Food consists of on-line nutritional information about how to eat well with diabetes, information on the psychology of food, a monthly newsletter with tips and seasonal content, videos featuring nutritional advice, and over 325 recipes with clear information on the nutritional content, including calories, carbs, sugar, fats and salt.

On-line survey

In an on-line survey of subscribers to the Enjoy Food e-newsletter, which took place from the end of November 2015 to the beginning of January 2016, the charity received 796 responses, the majority of which (70 per cent) have Type 2 diabetes.The results showed:•    82 per cent said they had started to eat more healthily•    62 per cent said they had changed the way they cooked meals•    82 per cent said they checked labels/food packaging more often•    62 per cent said they had changed the way they planned meals•    53 per cent said they had changed the way they shopped

'We started by exploring food habits'

Natasha Marsland, Senior Clinical Advisor at Diabetes UK and a registered dietitian, said: “Our starting point for the Enjoy Food project was to interview people with Type 1 and Type 2 diabetes, go food shopping with them and explore their food habits. What we discovered was that for many people, particularly those with Type 2 diabetes, managing diet, as part of a routine of family life was the most challenging aspect of their condition.

'Clear information'

“In response we developed the Enjoy Food project and the feedback we have had has been incredibly positive. People have told us that it gives them clear information about what to eat and the recipes are easy to make and tasty. We are delighted that people have engaged with Enjoy Food and are using it to help them eat more healthily.“We know that some healthcare professionals already recommend Enjoy Food resources to their patients but we hope the results of our survey will convince more to do so. First and foremost this tool is of use to people with diabetes, but we also know that 1 in 5 users refer to it because a member of their family has diabetes. It is also a great resource for people who are at risk of Type 2 diabetes and who are trying to improve their diet and potentially lose weight.“Now our focus for 2016 is to build further content, particularly for Type 1 and audiences from black, Asian and minority ethnic communities and to encourage more user generated content.”In addition to on-line content free printed Enjoy Food packs are also available to order from the Diabetes UK on-line shop, including versions aimed at South Asian and African and African Caribbean audiences.

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