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Tesco reduces sugar content in all its own brand soft drinks

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Tesco has announced further reductions to sugar levels in its own brand soft drinks which will be available in store from Friday, November 11.

The move includes halving the sugar content in some products including Tesco Cola.

Chris Askew, Diabetes UK's Chief Executive said:  "Too much sugar in our diets is making it harder for us to maintain a healthy weight, and being overweight can lead to serious health conditions including Type 2 diabetes.

'A welcome move'

"Helping customers lead healthier lives by reducing sugar in its own brand soft drinks is a welcome move by Tesco. Similar action from other manufacturers and retailers to make products lower in sugar, saturated fat and salt is vital to tackle rising rates of obesity in the UK.

“Making the healthy choice the easy choice for all of us will help to tackle the rapidly rising number of people developing Type 2 diabetes.”

Matt Davies, Tesco UK and Republic of Ireland CEO said: "This is just one part of our plans to make the food on our shelves healthier by reducing levels of sugar, salt and fat in our own brands. We have worked to make sure our soft drinks still taste great, just with less sugar. Tesco customers are now consuming on average over 20 per cent less sugar from our soft drinks than in 2011.

“We’re hoping this initiative will help make it a little easier for our customers to live more healthily.”

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