Diabetes UK has released a short, quirky viral film called ‘The Bendy Bus’, aimed at educating people about Type 1 diabetes. It can be sent to mobile phones or viewed online.
The one-minute clip aims to dispel common myths about the condition and features both actors and youngsters with diabetes. It shows schoolkids on a bus and their reaction to a teenage boy with diabetes who needs to inject himself with insulin.
Although the film is aimed at young people, it is designed to be shared among family and friends, to help spread the message through a 'viral' campaign.
Diabetes UK originally invited young people with diabetes to star in the film and received an amazing response - more than 80 applications in two weeks. After a casting session, the actors were chosen and the film was shot using an independent film company.
“The Bendy Bus viral video is edgy and very different to anything we’ve done before," said Liz Edmond, from Diabetes UK's Web team.
"We felt it was good to try a new way of telling young people that if you have Type 1 diabetes you can still lead an ordinary life.”
“We certainly had fun making it and really hope you enjoy watching it."